I build the brand and the system that keeps it alive.
Nearly two decades directing creative for consumer, retail, financial and healthcare brands. Braum's Ice Cream & Dairy. MidFirst Bank. The Chickasaw Nation. The MAPS 3 Oklahoma City Convention Center.
I take the scattered, half-formed, downright obscure idea and turn it into a campaign a team can actually run. Then I build the style guide, the templates and the workflow so they can keep running it after I leave the room.
I lead the room and I still open the file. Concept, storyboard, layout, final delivery. Twenty years in and I have never stopped making the work.
Nine years leading a growing team across design, copy, video and motion. Thirty-plus ADDYs. A regular at SXSW with a Google Alert system that borders on unreasonable.
Seven years of the work I directed lives at thefreestyleagency.com. It's the deepest archive of what I built and the teams I led as Vice President and Creative Director.
Creative Direction and Strategy: Braum’s Ice Cream & Dairy
Creative Direction and Strategy: “Our Community, Stronger,” Norman Regional Health System
Brand Development: MAPS 3 Oklahoma City Convention Center
Creative Direction and Strategy: “Take Time” Empathy Awareness Campaign, Oklahoma State Department of Health
Creative Direction and Strategy: “Choose Today” Vaccination Campaign, Oklahoma City-County Health Department
Illustration: OKC Streetcar Grand Opening
